About Me

Strategic commercial leader with a passion for accelerating growth. Excels at combining a deep understanding of business and market strategy with the ability to create actionable plans and gain stakeholder buy-in across all organisational levels. Has a flair for content creation and all things digital, customer needs analysis and key account management.

After gaining a PhD in chemistry and spending several years working in academic labs I moved to science business journalism before deciding to go to Cranfield to study for an MBA.

Welcome to my attempts at trying to make sense of the world through the eyes of economic, strategic and change theory.